راهبردهای مطلوب تقویت اخلاق سبز در رفتار مصرف خانوارهای روستایی (مورد مطالعه: بخش مرکزی شهرستان خواف)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار و عضو هیئت علمی، گروه جغرافیا و برنامه‌ریزی روستایی، دانشکده ادبیات، دانشگاه فردوسی، مشهد، ایران.

2 دانشجوی کارشناسی ارشد جغرافیا و برنامه‌ریزی روستایی، دانشکده ادبیات، دانشگاه فردوسی، مشهد، ایران.

چکیده

اخلاق سبز به بایدها و نباید‌های اعمال انسانی در مواجهه با محیط‌زیست می‌پردازد، تقویت اخلاق سبز منجر به بروز رفتار سالم در مصرف می‌گردد و امکان استفاده نسل‌های آتی از محیط‌زیست و منابع طبیعی را فراهم می‌سازد. مطالعه‌ حاضر در پی ارائه راهبردهای مطلوب تقویت اخلاق سبز در ارتباط با رفتار مصرف خانوارهای روستایی است. روش تحقیق توصیفی-تحلیلی و از نوع تحقیقات کاربردی- توسعه‌ای است. واحد تحلیل مطلعین محلی در بخش مرکزی شهرستان خواف است. در این مطالعه از دو ابزار در برنامه‌ریزی و مدیریت استراتژیک استفاده شد. بر اساس مطالعات میدانی و اسنادی، تعداد 18 نقطه قوت و فرصت به عنوان مزیت و 12 نقطه ضعف و تهدید به عنوان محدودیت و تنگنا پیش‌روی اخلاق سبز خانوارهای روستایی در ارتباط با رفتار مصرف شناسایی گردید و نظرات 75 نفر از مطلعین محلی در قالب پرسشنامه سؤال شد. در ماتریس SWOT با توجه به امتیاز نهایی در 2.64=IFE و در 2.86=EFE، به منظور تقویت اخلاق سبز در ارتباط با الگوی مصرف خانوارهای روستایی، راهبردهای تهاجمی(حداکثر–حداکثر) بهینه شناخته شد. در ادامه راهبردهای مطلوب به کمک ماتریس برنامه‌ریزی استراتژیک کمی (QSPM)، اولویت‌بندی گردید. در این ماتریس مهم‌ترین راهبرد «حمایت گسترده مالی و فنی از دانش بومی در زمینه مصرف به دلیل همسویی با اخلاق سبز»، با امتیاز 1.045 شناسایی گردید. باتوجه به اینکه راه‌حل واقعی مشکلات محیط‌زیست باید انسان و رفتارهای انسانی را شامل شود، ضروری است، مدیران جهت اصلاح رابطه انسان با محیط‌زیست، در پی حمایت از دانش بومی در زمینه‌های مختلف من‌جمله مصرف باشند، چرا که با الگوهای منطبق با پایداری سازگار است.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Appropriate strategies to strengthen green ethics in the consumption behavior of rural households: A case study of the central district in Khaf County

نویسندگان [English]

  • Maryam Ghasemi 1
  • Elahe Dalir 2
1 Assistant professor and faculty member, Department of Geography and Rural Planning, Faculty of Literature, Ferdowsi University of Mashhad, Mashhad, Iran.
2 MSc. Student of science in geography and rural planning, Ferdowsi University of Mashhad, Mashhad, Iran.
چکیده [English]

This study aims to provide optimal strategies to strengthen green ethics in relation to the consumption behavior of rural families. The research is an applied type, and its method is descriptive-analytic. The subjects of analysis are the rural households in the central area of Khaf County. A documentary method was used, and the field data collection tool was a questionnaire. In this study, the tools that strategic planning and management benefited from were SWOT and QSPM. Based on the field studies and the documents, 18 advantages and 12 weaknesses were identified as opportunities and threats facing the green ethics in rural households in relation to their consumption behavior. According to the final scores in the evaluation matrix, the internal and external factors were 2.64 = IFE 2.86 = EFE respectively. These scores were used to boost the green ethics and the corresponding optimal aggressive strategies. Then, the desirable strategies were prioritized by means of the Quantitative Strategic Planning Matrix (QSPM). The strategy of "massive financial and technical support of indigenous knowledge in the field of green ethics" scored 1.045 and was, therefore, determined as the most important strategy. Since human behavior is involved in any environmental issue, it is necessary for managers to correct human relationships with the environment based on the patterns consistent with green ethics.

کلیدواژه‌ها [English]

  • Green ethics
  • Consumer behavior
  • Rural Households
  • Khaf County
  • SWOT-QSPM
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