تحلیل رفتارهای محیط زیستی روستائیان بر اساس نظریه انگیزه حفاظت

نوع مقاله : مقاله پژوهشی

نویسنده

دانشیار، گروه علوم اجتماعی ، دانشکده علوم انسانی و اجتماعی، دانشگاه مازندران، بابلسر، ایران.

چکیده

هدف از انجام این تحقیق بررسی میزان مسئولانه بودن روستاییان نسبت به رفتارهای محیط‌زیستی و شناسایی عوامل اجتماعی مؤثر بر آن بود. برای تبیین این مسئله از چهارچوب نظری انگیزه حفاظت استفاده شد. از نظر روش‌شناسی، از روش پیمایش و پرسشنامه برای گردآوری داده‌ها استفاده شد. جامعه آماری تحقیق حاضر را روستائیان استان مازندران تشکیل دادند که با استفاده از نمونه‌گیری خوشه‌ای چندمرحله‌ای 536 نفر به‌عنوان نمونه آماری انتخاب شدند. از ضریب آلفا کرونباخ برای ارزیابی پایایی و اعتبار صوری و اعتبار سازه برای سنجش روایی استفاده شد. یافته‌های تحقیق نشان داد که رفتارهای مسئولانه محیط‌زیستی روستائیان در سطح متوسط است. افراد موردبررسی از نظر این رفتارهای مسئولانه برحسب سن، جنس و تأهل، مدت اقامت در روستا، تحصیلات و اشتغال، تفاوتی با هم نداشتند. همچنین، نتایج تحقیق نشان داد که خودکارآمدی و شدت خطر درک‌شده، بیشترین تأثیر را روی رفتار مسئولانه محیط‌زیستی داشتند. با توجه به چهارچوب نظری تحقیق- انگیزه حفاظت- می‌توان نتیجه گرفت که عناصر ارزیابی مقابله (خودکارآمدی) بیش از عناصر ارزیابی  تهدید (شدت خطر درک‌شده) روی رفتار مسئولانه محیط‌زیستی تأثیر داشتند.

کلیدواژه‌ها


عنوان مقاله [English]

Analysis of Environmental Behaviors of Rural People by Applying Protection Motivation Theory

نویسنده [English]

  • Sadegh Salehi
Associate Professor, Department of Social Sciences, Faculty of Humanities and Social Sciences, University of Mazandaran, Bablosar, Iran.
چکیده [English]

The purpose of this study was to identify the level of responsibility of rural people and the factors underpinning their environmental behaviors. Protection motivation theory was used to explain the problem. The survey method and questionnaire were used to collect data. The statistical population was rural people of Mazandaran province where 536 people were selected as the statistical sample using multi-stage cluster sampling. Cronbach's alpha coefficient was used to assess the reliability, and formal validity and construct validity were used to measure validity. Tau B. Kendall correlation, T-test with independent data, and multivariate regression analysis were used to analyze the data. The findings show that villagers reported a moderate level of environmentally responsible behavior. Responsible behaviors in terms of age, gender, marital status, education, and employment were not significant. The tendency to do environmental behavior, efficacy and perceived severity of risk were the most important explanatory factors. In the present study, coping assessment elements (efficacy) had a greater impact on responsible environmental behavior than elements of threat assessment (perceived severity risk).

کلیدواژه‌ها [English]

  • Environmental behavior
  • Efficacy
  • Perceived risk intensity
  • Survey
  • Mazandaran province
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