شناسایی عوامل اثربخش بر توسعه گردشگری خلاق و تأثیر آن بر پایداری رفتار از دیدگاه گردشگران در مناطق روستایی شهرستان بروجن

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانش‌آموخته کارشناسی ارشد، گروه جغرافیا و توریسم اکوتوریسم، دانشکده منابع طبیعی و علوم زمین، دانشگاه کاشان، کاشان، ایران.

2 استادیار، گروه جغرافیا و اکوتوریسم، دانشکده منابع طبیعی و علوم زمین، دانشگاه کاشان، کاشان، ایران.

چکیده

مقصدهای گردشگری روستایی به علت بهره‌مندی از قابلیت‌های متنوع طبیعی و انسانی می‌‌تواند به‌عنوان مقصدی خلاق محصولات و خدمات خلاق به گردشگران ارائه نماید. هدف از پژوهش حاضر شناسایی عوامل اثربخش بر توسعه گردشگری خلاق در مناطق روستایی شهرستان بروجن است. روش تحقیق توصیفی- تحلیلی مبتنی بر بررسی‌‌های میدانی است. ابزار پژوهش پرسشنامه محقق ساخته با 102 سؤال و جامعه آماری پژوهش گردشگران روستایی به تعداد 159000 نفر است. حجم نمونه بر اساس فرمول کوکران 380 نفر برآورد و به روش تصادفی توزیع گردید. تحلیل‌‌های توصیفی و استنباطی با بهره‌گیری از نرم‌افزار SPSS و آزمون‌‌های آماری تی تک نمونه‌‌ای و تحلیل عاملی صورت گرفته است. همچنین مدل‌سازی معادلات ساختاری برای شناسایی رفتارهای پایدار و بررسی اثر گردشگری خلاق بر آن در نرم‌افزار AMOS مورداستفاده قرار گرفته است. نتایج رتبه‌بندی عوامل اثرگذار بر توسعه گردشگری خلاق در مناطق روستایی شهرستان بروجن بیشترین پتانسیل را با بار عاملی 90/0 به شاخص اطلاع‌رسانی و تبلیغات اختصاص داده است. رفتارهای پایدار گردشگران با استفاده از آزمون تحلیل عاملی در سه بعد عوامل فرهنگی، زیست‌محیطی و اقتصادی مشخص شده است که به ترتیب پایداری فرهنگی 9/33 درصد، پایداری اقتصادی 8/14 درصد و پایداری زیست‌محیطی 75/11 درصد رفتارهای پایدار گردشگران را تبیین نموده است. البته باید متذکر شد وجود زمینه‌های گردشگری خلاق در منطقه اثری بر بروز رفتارهای پایدار گردشگران روستایی نداشته است.

کلیدواژه‌ها


عنوان مقاله [English]

Identifying the Factors Affecting the Development of Creative Tourism and Their Effect on the Sustainability of Behavior from the Perspective of Tourists in Rural Areas of Borujen City

نویسندگان [English]

  • Najmeh Sadeghiyan 1
  • Sedigheh Kiani Salmi 2
  • Younes Gholami 2
1 MA Graduate, Department of Geography and Ecotourism, Faculty of Natural Resources and Earth Science, University of Kashan, Kashan, Iran.
2 Assistant Professor, Department of Geography and Ecotourism, Faculty of Natural Resources and Earth Science, University of Kashan, Kashan, Iran.
چکیده [English]

Creative tourism is one of the most popular tourism development strategies in recent years and creative tourists are looking for new destinations to get a unique and creative experience. In fact, creative tourism seeks to add new ways to develop tourism. The research method is descriptive-analytical based on field surveys. The research instrument is a researcher-made questionnaire with 14 general and 88 professional open-ended and closed-ended questions that measure tourists' opinions. The results of the ranking of creative tourism explaining factors in rural areas of Borujen city by using Friedman test show that innovation and value creation index in tourism has the highest average value of 4.74. In this ranking, the handicrafts index received the lowest rate of creative tourism development (2.91). Using factor analysis test, sustainable tourist behavior factors have been identified in three cultural, environmental, and economic dimensions. The study of the effectiveness of creative tourism on sustainable behavior of tourists according to the operating load of -0.11 and also gaining a significant level higher than 0.05 to 0.01 indicates the lack of confirmation of the significant effect of creative tourism formation on the occurrence of sustainable behavior  among tourists.

کلیدواژه‌ها [English]

  • Sustainable Behavior
  • Rural Tourism
  • Creative Tourism
  • Innovation
  • Structural Equation Modeling
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