آینده‌پژوهی مقصدهای گردشگری روستایی، عنصر کلیدی در توسعه پایدار گردشگری روستایی استان یزد (مورد مطالعه: روستای سریزد)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار، گروه مدیریت گردشگری، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.

2 دانشجوی دکتری، گروه مدیریت گردشگری، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران، ایران.

چکیده

هدف از این پژوهش ارائه رهنمودهایی برای توسعه پایدار گردشگری روستاهای هدف گردشگری ایران مرکزی با استفاده از آینده‌پژوهی است که با مطالعه روستای هدف گردشگری سریزد استان یزد انجام گرفته است. جامعه آماری تحقیق 10 نفر از خبرگان مرتبط با موضوع، دارای سابقه بیش از 10 سال است که با روش نمونه‌برداری غیرتصادفی گلوله‌برفی انتخاب شده‌اند. داده‌ها از‌طریق اسکن رسانه، منابع نوشتاری و دیجیتال، مصاحبه و پرسش‌نامه جمع‌آوری شدند و با استفاده از نرم‌افزار مکس کیودا و تکنیک تحلیل محتوای کمی تحلیل‌شده‌اند. روش تحقیق مبتنی بر تکنیک تایدا در آینده‌پژوهی و تدوین سناریو است. یافته‌های پژوهش نشان داد که در سطح مدیریت، مهم‌ترین استراتژی، ایجاد یک سازمان مدیریت/بازاریابی مقصد (DMO) و تدوین برنامه مدیریت مقصد (DMP) است. در سطح فعالیت، آموزش جامعه محلی و آماده‌سازی آن‌ها برای مشارکت در فعالیت گردشگری روستایی از سوی متخصصان و ایجاد تسهیلاتی از سوی بخش عمومی نظیر مشوق‌های معافیت مالیاتی برای سرمایه‌گذاران جهت تشویق سرمایه‌گذاری در روستا و گردشگری روستایی است. در سطح وظیفه نیز تغییر الگوی مصرف آب و آشنایی با روش‌های نوین مصرف آب و تکنیک‌های نوین آبیاری از سوی تمامی ذی‌نفعان، رهنمود پیشنهادی برای رسیدن به سناریوی مطلوب آینده است.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Future research into rural destinations is a critical element of the sustainable development of rural tourism in Yazd province (Case Study: Saryazd village)

نویسندگان [English]

  • Hamid Zargham 1
  • MohammadReza Asadi zarch 2
1 Associate Professor, Tourism Management Department, Faculty of Management & Accounting, University of Allameh Tabataba'i, Tehran, Iran.
2 PhD Candidate, Tourism Management Department, Faculty of Management & Accounting, University of Allameh Tabataba'i, Tehran, Iran.
چکیده [English]

This research aims to provide guidelines for the sustainable development of rural tourism by using the future study of target villages for tourism in central Iran, which was carried out with a case study of Saryazd, the target village for tourism in the province of Yazd. The current research is applied in terms of purpose and is in the category of descriptive-analytical research. The research's statistical sample comprises ten experts with more than ten years of related experience selected by non-random snowball sampling. Data were collected through media scanning, written and digital sources, interviews, and questionnaires and were analyzed using MAXQDA software and quantitative content analysis techniques. The research method is based on the TAIDA technique, which will be used in future research and scenario development. The research findings showed that the most crucial strategy at the management level is creating a destination management/marketing organization (DMO) and developing a destination management plan (DMP). At the activity level, the training of the local community and their preparation for participation in rural tourism activities by experts and the creation of facilities by the public sector, such as tax exemption incentives for investors to invest in the village and rural tourism. At the task level, changing the water consumption pattern and familiarizing all stakeholders with new methods of water consumption and modern irrigation techniques are suggested guidelines to reach the desired future scenario.

کلیدواژه‌ها [English]

  • Future research
  • Scenario planning
  • Rural tourism
  • Sustainable development
  • Guideline formulation
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