نگرش ساکنان محلی نسبت به توسعه پایدار گردشگری روستایی: شناسایی فرصت‌ها و چالش‌ها (موردمطالعه: روستاهای استان البرز)

نوع مقاله : مقاله پژوهشی

نویسنده

استادیار گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.

چکیده

هدف اصلی تحقیق حاضر بررسی و تحلیل نگرش ساکنان محلی نسبت به توسعه پایدار گردشگری روستایی در راستای شناسایی فرصت‌ها و چالش‌های این نوع گردشگری است که با موردپژوهی روستاهای استان البرز صورت پذیرفته است. روش تحقیق آمیخته بوده که در مرحله اول از روش کیفی موردپژوهی و در مرحله دوم از روش کمی پیمایش استفاده می‌نماید. رویکرد تحقیق حاضر، متوالی اکتشافی است. ابزار گردآوری اطلاعات در مرحله اول مصاحبه‌های نیمه ساختاریافته و در مرحله دوم پرسش‌نامه هستند. مطابق با یافته‌های تحقیق در مرحله کیفی، خبرگان و مطلعان موردنظر با استفاده از روش نمونه‌گیری هدفمند انتخاب شدند که درنهایت با تجمیع 31 مصاحبه صورت گرفته، 134 گزاره خام استخراج گردیدند که با استفاده از روش کدگذاری سه محوری، در قالب کدهای باز، محوری و انتخابی دسته‌بندی شدند. درنهایت، از میان 134 گزاره خام، 70 کد باز؛ 21 کد محوری و 6 کد انتخابی حاصل شدند. در مرحله کمی با استفاده از نرم‌افزارهای SPSS26 و SmartPLS3 تحلیل‌ها انجام شدند. مطابق با یافته‌های کمی مقادیر به‌دست‌آمده مشخص شد که از میان ابعاد، بعد فرهنگی - اجتماعی دارای مقادیر بالایی است. مطابق با نتایج تحقیق، توسعه پایدار گردشگری روستایی به توسعه کیفی، سازمان‌دهی و مدیریت گردشگری روستایی و همچنین جذب سرمایه‌گذاری در صنعت گردشگری کمک خواهد کرد. این مقوله ضمن افزایش توسعه اجتماعی - اقتصادی و گردشگری از طریق برنامه‌ریزی و سیاست‌گذاری دقیق؛ می‌تواند فرصت‌ها و سرمایه‌گذاری‌های داخلی و خارجی زیادی را به خود معطوف کند که هم موجب ارتقای منافع ملی، و هم توسعه سیاست‌های خرد و کلان در کشور شود.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Attitude of Local Residents Towards the Sustainable Development of Rural Tourism: Identification of Opportunities and Challenges (Case Study: Villages of Alborz Province)

نویسنده [English]

  • Rahim Zare
Assistant Professor, Department of Business Administration, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
چکیده [English]

The main goal of the current research is to investigate and analyze the attitude of local residents towards the sustainable development of rural tourism to identify the opportunities and challenges of this type of tourism, which has been done with the case study of the villages of Alborz province. The research method is mixed, which uses the qualitative method of the research object in the first stage and the quantitative survey method in the second stage. The approach of the present research is sequential exploratory. The data collection tools are semi-structured interviews in the first stage and questionnaires in the second stage. According to the research findings in the qualitative phase, the experts and informants were selected using the purposeful sampling method, and finally, by aggregating 31 interviews, 134 raw propositions were extracted, which were extracted using the three-axis coding method in the form of open codes. They were classified as central and selective. Finally, among 134 raw propositions, 70 open codes, 21 core codes, and six selective codes were obtained. In the quantitative stage, analyzes were performed using SPSS26 and SmartPLS3 soft-ware. According to the quantitative findings of the obtained values, it was found that among the dimensions, the socio-cultural dimension has high values. According to the research results, the sus-tainable development of rural tourism will contribute to the qualitative development, organization, and management of rural tourism and attract investment in the tourism industry. 

کلیدواژه‌ها [English]

  • Tourism
  • Rural Tourism
  • Sustainable Development of Tourism
  • Mixed Method
  • Alborz
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