Determination of the Key Drivers of Creative Village Approach by Using MicMac Software

Document Type : Research Paper


1 PhD Candidate, Department of Geography and Rural Planning, Faculty of Geographic Sciences and Planning, University of Isfahan, Isfahan, Iran.

2 Associate Professor, Department of Geography and Rural Planning, Faculty of Geographic Sciences and Planning, University of Isfahan, Isfahan, Iran.


Many villages in the developing countries are faced with the exodus phenomenon and related physical damages. On the other hand, many cities face issues such as increasing population density, increasing consumption, decreasing moral commitments in the interactions, and so on. Both these scenarios do not make the desired vision for urban and rural settlements. Therefore, it is necessary to consider an appropriate and effective approach to preventing the inappropriate changes in these settlements. The creative village approach seems to result in an endogenous development for some villages. Therefore, it has been considered by many Iranian rural planners as a fit approach. Thus, the main goal of this study is to determine the key factors of the creative village approach in Iran and present a comprehensive definition of the creative village expression. Our findings showed that the theory of creative village has a triple structure consisting of pillars, requirement, and indexes. Its structure includes 15 components and 49 indicators. The highest score of “creative class immigrants to the village” is 0.087452, and the lowest score related to “communication with relatives” is 0.035478. It was also found that the “vision” factor with an intensity of 9 was the most effective key driver of creative village, followed by “risk” with an intensity of 6, “village space” with an intensity of 6, “partnership” with an intensity of 4, and “rural communications” having an intensity of 2.


Badri, A., & Mousavi, A. (2010). [New rural management (Persian)]. Tehran: Eshtiagh Publication.
Bell, D., & Jayne, J. (2010). The creative countryside: Policy and practice in the UK rural cultural economy. Journal of Rural Studies, 26(3), 209–18.
Brüntrup, M., & Messner, D. (2007). Global trends and the future of rural areas. Agriculture & Rural Development, 1, 2007.
European Union. (2011). The future of rural development policy. Retrieved from
Florida, R. (2008). Who’s your city? how the creative economy is making where to live the most important decision of your life. New York: Basic Books.
Gol Mahmudi, M. (2011). [Model appropriate and necessary element in the development of rural entrepreneurship justice in Iran (Persian)]. Paper presented at the 1th Conference of Islamic-Iranian Development Model: Roadmap for Planning the Model, Tehran, Iran, 30-31 May 2011.
Kalantari, Kh., Varmazyar, H., & Nodoushan, A. (2013). [The future prospects of the rural population and the challenges of sustainable rural development in Iran (Persian)]. Village and Development, 16(2), 1-23.
Kuhmonen, T., & Kuhmonen, I. (2015). Rural futures in developed economies: the case of Finland. Technological Forecasting & Social Change, 101, 366–74.
Landry, C., & Bainchini, F. (1995). The creative city: indicators of creative city. London: Demos.
Landry, C. (2008). The Creative City: Toolkit for Urban Innovators (2nd ed.). London: Earthscan.
Mansouri, A., & Haji Ali Akbari, F. (2013). [Promoting dynamism vital factor in the development of the country (Persian)]. Paper Presented at the 2nd Conference on Islamic-Iranian Paradigm for Advancement: Concepts, Principles, and Pillars of Advancement, Tehran, Iran, 8-9 May 2013.
Mitchell, C. J., & De Waal, S. B. (2009). Revisiting the model of creative destruction: St. Jacobs, Ontario, a decade later. Journal of Rural Studies, 25(1), 156-67.
Nouri Zamanabdi, H., & Nilipour, Sh. (2007). [Further prioritize the development of processing industries and the agricultural sector using the Delphi method (Persian)]. Journal of Geographical Studies, 61, 166-77.
NEPAD institute & African Union. (2013). The rural futures program rural transformation across the African continent [Internet]. Retrieved from
Papoli Yazdi, M., & Ebrahimi, M. A. (2011). [Rural Development Theory (Persian)] (6th ed.). Tehran: Samt Press.
Stolarick, K., Denstedt, M., Donald, B., & Spencer, G. M. (2010). Creativity, tourism and economic development in a rural context: The case of Prince Edward County. Journal of Rural and Community Development, 5(1), 2.
Taghdisi, A., Rastghalam, M., & Nekuei, A. (2016). [Enterpernurship in rural tourism (Persian)]. Isfahan: Negarkhaneh Publuication.
Taheri Damane, A., & Naderi Khorshidi, A. A. (2014). [Futurism human resources in the Islamic Republic of Iran law enforcement scenario using an integrated and cross-impact analysis (Persian)]. Police Human Resource Quarterly, 36, 49-29.
Zali, N., & Zamani Pour, M. (2015). [Systems analysis, strategic variables in planning scenario-based regional development (Case study: Mazandaran Province) (Persian)]. Town and Countey Planning, 7(1), 1-28.
Zhaoxu, L., & Liming, L. (2016). Characteristics and driving factors of rural livelihood transition in the east coastal region of China: a case study of suburban Shanghai. Journal of Rural Studies, 43, 145-58.