Analysis of the effects of mass media on rural social trust reduction: A case study of Kenvist rural areas in the county of Mashhad

Document Type : Research Paper

Authors

1 Assistant Professor Of Geography, Faculty Of Literature And Humanities, Department Of Geography, Ferdowsi University Of Mashhad, Mashhad, Iran.

2 Ph.D Student Of Geography, Faculty Of Literature And Humanities, Department Of Geography, Ferdowsi University Of Mashhad, Mashhad, Iran.

Abstract

Mass media draw upon the meanings and values prevailing in everyday life and exert profound effects on the social entity of villages. They affect all individuals and social aspects and play a decisive and meaningful role in the beliefs and attitudes of members of the society. They are also an important source of promoting, propagating or changing the values of rural communities, including social trust. Given the role that mass media have in social trust, the present study examines the impact of mass media on reducing the social trust of villagers. The research is an applied study conducted by a descriptive- analytical method. Kenvist rural district was selected as the study area. To determine the number of sample villages according to the NO formula and from 23 villages that had over 200 people each, 11 villages with the highest population were selected for the case study. Also, the sample size was determined to be 196 persons by using Cochran’s formula. The data extracted from questionnaires were analyzed by SPSS and GIS software programs and through ARAS techniques. The findings showed that satellite programs have had the most effects on decreasing the social trust among villagers. Also, according to the village ranking, the villages of Shotorak and Kenargoosheh have received the most and the least influence from social media in this regard respectively.

Keywords

Main Subjects

References

Abbaszadeh, M. (2005). The Study of Effectives Factors upon the Formation of Social Trust among the Master & Ph.D. Students of Tabriz University. Social Welfare, 4 (15), 267-291.
Ahmadi, E., Adlipour, S., Sepehri, A., Hasanalizadeh, M. (2013). The Relationship Between Media Consumption and Social Trust A case study of Tabriz City’s Youths. Quarterly Journal of Communication Research, 2014, Vol. 20, No. 4 (76), 87- 112.
Azkia, M., & Hasani Rad, K. (2009). The Role of the Social Trust in the Participation of People in the Rural Development Projects. Social Sciences Bulletin, 3 (1), 7-27.
Azkia, M., Ghafari, Gh.R. (2002). The Relationship between Social Cohesion and Organized Social Participation in the Rural Areas a Case Study in Kashan Township. Agricultural Economics and Development, 9 (36), 175-206.
Bahri pour, A., & Rastegar Khaled, A. (2013). Surveing the relationship between social trust and feeling of social safety (case study: Kashan township). Journal of Sociological Studies of Youth, 4 (10), 9-26.
Castells, M. (1996). The Information Age: Economy, Society and Culture, Vol.I: The Rise of the Network Society. Cambridge MA. Oxford UK: Blackwell Publishers.
Farhangi, A. A. (1995). Mass media and its effect on social structure of reality. Journal of knowledge and management, Vol. 29- 30, 13-21.
Farhangi, A. A., & Roshandel Arbatani, T. (2004). Attitudes on the theoretical foundations of media management. Journal of Knowledge Management, 17 (66), 114-85.
Fazel, R., Rezai, H., Ramezani Far, H., Amini lashani, H. (2013). Investigation on the outbordering mass media tools effects on the different type of trust, the practical study in Tonekabon Township. Profetional journal of social science in Azad university (shoushtar unit), 7(20), 131-168.
Ghafari, G. R. (2004). Social trust in Iran. Tehran: Ministry of Culture and Islamic Guidance.
Hadjizadeh Meimandi, M., Eskandarifard, A. M. (2014). The Relationship Between Social Trust And Social Consensus (A Study In Yazd City), Social Problems of Iran (Journal of Kharazmi University) WINTER 2014, Volume 4 , Number 2; Page(s) 37 To 54
Hakansson, P., & Witmer, H. (2015). Social Media and Trust- A Systematic Literature Review. Journal of Business and Economics, 6(3), 517- 524.
Hezarjaribi, J., & Hamed, M. (2012). The Relationship between Social Trust and Sense of Security among Tehrani Citizens. Social Development & Welfare Planning, 3 (2), 31-58
Hossein zadeh, M., Karim zadeh, L., Soleimani, S., & Rahmati, M. M (2012). Natinal conference of media and social problems of Iran, Isfahan, February 25, 2013, 17-19.
Javaheri, F., & Balakhani, Gh. (2010).  A study of the effects of mass media on social trust Case study: citizens of Tehran. Journal of Social Sciences (Biannual). 3(1), 1-29.
Khalesi, P. (2009). The role and importance of mass media and their functions. Journal of political- economic information, 9(23), 274- 287.
Lyon, F. (2000). Trust, Network and Norm’s: The Creation of Social Capital in Agricultural Economies in Ghana. World Development, 28(4), 663- 689.
Mansourial, M. K., Ghodrati, H. (2009). Social trust and its determinants: institutional based approach or community based approach? Journal of practical sociology, 20(34), 189-215.
Mirdar, M., Panahi, F., & Asgari, F. (2016). Monitoring the sales talent detection performance with using of FUZZY hierarchical technique and total ratio estimation of ARAS (case study: sports wear industry). Journal of advertisement and marketing, 4, 96-111.
Ojaghlou, S., Zahedi, M.J. (2005). Social Trust and Factors affecting it in Zanjan City. Iranian Journal Of Sociology (Isa), 6(4), 92-125.
Pietsch, J., & Martin, A. (2011). Media use and its effect on trust in politicians, parties and democracy. Australasian Parliamentary Review, 26(1), 131- 141.
Rahbar Ghazi, R., Oghli, R., Sadeghi Naghdali, Z., Emamjomehzadeh, S. (2014). An Analysis of the Relationship between Media Consumption and Level of Social Trust among Students of the University of Isfahan. Journal of Applied Sociology, 25(2), 15-32.
Rahmani, T., & Amiri, M. (2007). An Investigation of the Effects Of Trust on The Economic Growth of Iran’s Provinces: A Spatial Econometrics Approach. Journal of Economic, 42 (1), 23-57
Sabzehei, M., & Rahimi, P. (2013). The Survey of relationship between social trust and social participation amongNoorabad-Lorestan citizens. Two Quarterly Journal of Contemporary Sociological,  1 (2), 71-91
Schmitt-Beck, R., & Wolsing, A. (2010). European TV Environments and Citizens’ SocialTrust: Evidence from Multilevel Analyses. Communication, 35(4), 461-483.
Sharifzadeh, H., Mirmohammad Tabar, S. A., Sohrabi, M. (2015). Relationship between Use of Mass Media and Social Trust among University Students. Culture In The Islamic University, 5 (2), 201-220.
Uslaner ,Eric M. (2002). Social Capital, Television, and the “Mean World”: Trust, Optimism, and Civic Participation. Journal International Society of Political Psychology, 19 (3), 441-467.
Welch, R., Roberto, E. N., Rivera, P. C., Yonkoski, J., Paul, M. L., & Giancola, R. (2005). Determinants and Consequences of Social Trust. Sociological Inquiry, 75 (4), 453-473
WWW. Khorasan Razavi Governor's Statistics Center, 2017

Journal of Rural Research
Volume 9, Issue 3
December 2018
Pages 462-477

Files

History

  • Receive Date: 07 October 2017
  • Revise Date: 25 February 2018
  • Accept Date: 07 April 2018

Share

How to cite

Statistics