Identifying the Challenges Facing the Development of Rural Tourism Entrepreneurial Business Ecosystem (Case Study: Sarduiyeh District in Jiroft County)

Document Type : Research Paper

Authors

1 PhD Student, Department of Geography and Rural Planning, Faculty of Humanities, Ferdowsi University, Mashhad, Iran.

2 Associate Professor, Department of Geography and Rural Planning, Faculty of Humanities, Ferdowsi University, Mashhad, Iran.

3 Professor, Department of Geography and Rural Planning, Faculty of Humanities, Ferdowsi University, Mashhad, Iran.

4 Associate Professor, Department of Geography and Urban Planning, Faculty of Humanities, Jiroft University, Jiroft, Iran.

Abstract

The present study uses a future research approach to identify the challenges affecting the development of the ecosystem of entrepreneurial tourism businesses in rural areas of Jiroft and the structural equations between them. To do this, we first collected a combination of codes from the models and research used in the field of tourism entrepreneurial businesses, as well as a survey of 15 rural entrepreneurs to improve them. Then, using MICMAC software, the identified factors were examined in terms of impact or effectiveness. The statistical population of this study consists of 54 tourism business owners in three villages located in the Sarduiyeh district. Then, with the Delphi method and a survey of experts in the field of tourism entrepreneurial businesses, the structural relationships resulting from these drivers were addressed. For this purpose, 50 experts performed non-probabilistic judgment sampling in the form of a path analysis test in SPSS software. The results showed that financial and economic issues have the highest impact factor. The root of these problems can be traced to factors such as marketing and financial issues and the limited budget of entrepreneurs and their weak support, which can have a significant impact on the development of such businesses in the future.

Keywords

References

Cooper, R. (2007). "Organs of Process’. Rethinking human organization", Organization Studies, 28(10), 1547–1573.
Davari, A., Sefidbari, L., Baghersad, V. (2017). The factors of entrepreneurial ecosystem in Iran Based on Isenberg’s Model. Journal of Entrepreneurship Development, 10(1), 101-120. doi: 10.22059/jed.2017.62306
Delić, A., & Perić, D. (2018, January). Influence of Business Ecosystem on Rural Tourism Development. In Interdisciplinary Management Research. 12(3): 78-93.
Falah, M., Amiri, M., Hajheidari, N., Seyedamiri, N., Esfidani, R. (2019). Developing an Entrepreneurial Ecosystem Model for IT Startups (Case Study: South Khorasan). Public Management Researches, 12(45), 59-84. doi: 10.22111/jmr.2020.31344.4744
Farzin, M., Hassan Pour, M., Mahmoud Zadeh, S., Arab Mazar, A. (2020). An institutional Analysis of Tourism Business Environment and Entrepreneurship of Iran. Tourism Management Studies, 15(50), 1-34. doi: 10.22054/tms.2020.42394.2139
Ghambarali, R., Agahi, H., Alibayghi, A., Zarafshani, K. (2016). Content Analysis of Policies being Appropriate to the Entrepreneurial Ecosystem. Journal of Entrepreneurship Development, 9(1), 39-58. doi: 10.22059/jed.2016.59861
Hjalager, A.M., Kwiatkowski, G., & Østervig Larsen, M. (2018). Innovation gaps in Scandinavian rural tourism. Scandinavian Journal of Hospitality and Tourism, 18(1), 1-17.
Hosseini, S.R., Mozaffari, S.M. (2016). Futurology, Strategy for Promoting the Tourism Industry in Iran, Fourth International Conference on Accounting and Management with a New Research Science Approach, Tehran.
Kline, C., Hao, H., Alderman, D., Kleckley, J. W., & Gray, S., “A spatial analysis of tourism, entrepreneurship & the entrepreneurial ecosystem in North Carolina, USA”, Tourism Planning & Development, 11(3), 305-316, 2014. https://doi.org/10.1080/21568316.2014.890127 
Keikhakohan, J., Akbari, M., Hejazi, S. (2020). Identifying Barriers to Development of Regional Technological Entrepreneurship (Case Study: Sarbaz County). Journal of Rural Research, 11(1), 124-139. doi: 10.22059/jrur.2020.292191.1419
Kurgun, H., Kurgun, O. A., & Aktaş, E. (2018). What does Web 4.0 Promise for Tourism Ecosystem? A Qualitative Research on Tourism Ecosystem Stakeholders’ Awareness. Journal of Tourism and Hospitality Management, 6(1), 55-65.
Meigounpoory, M., Arabiun, A., Poorbasir, M., Mobini Dehkordi, A. (2019). Entrepreneurial University Campus Ecosystem (EUCE) Design with Interpretive Structural Modelling. Technology of Education Journal (TEJ), 13(4), 969-980. doi: 10.22061/jte.2019.3694.1921
Nowruzi, M., Najafi, A., Rashidi, M. (2018). The position and development of tourism entrepreneurship ecosystem in Zanjan province based on mystical background, Islamic Mysticism Quarterly, 15 (57), 175-191.
Perfetto, M. C., & Vargas-Sánchez, A. (2018). Towards a Smart Tourism Business Ecosystem based on Industrial Heritage: research perspectives from the mining region of Rio Tinto, Spain. Journal of Heritage Tourism, 13(6), 528-549.
Pishbahar, E., Yadavar, H. (2018). Effective Factors on Tourism Demand of Aras Free Zone: Using Structural Equation Modeling (SEM) Approach. Iranian Journal of Agricultural Economics and Development Research, 48(4), 557-572. doi: 10.22059/ijaedr.2018.65229
Rezaei, B., Naderi, N., Soleimani, M. (2019). The need to strengthen the rural entrepreneurship ecosystem, Journal of Agricultural Entrepreneurship, 5(4), 71-89, doi: 10.22069/jead.2020.16673.1373
Riensche, M., Castillo, A., Flores-Díaz, A., & Maass, M. (2015). Tourism at Costalegre, Mexico: An ecosystem services-based exploration of current challenges and alternative futures. Futures, 66(3), 70-84.
Roozbahani, A., Moradi, H., Abassi, H. (2020). Explaining the Effects of Propellant Components of Entrepreneurship Development in Rural Tourism Destinations (The Case of Samen District, Malayer County). Journal of Rural Research, 11(2), 350-365. doi: 10.22059/jrur.2020.294177.1434
Seidl, A. (2014). Cultural ecosystem services and economic development: World Heritage and early efforts at tourism in Albania. Ecosystem Services, 10(2), 164-171.
Shams, S., Hosseini, A., Khorshidian, R. (2016). Evaluating Fuzzy Analytical Hierarchy Process in Prioritizing Rural Tourism Development Scenarios (Case Study: Mazandaran Province). Journal of Tourism Planning and Development, 5(18), 158-178.
Sowa, B. (2018). Monograph review: Ecosystem contexts as chances for entrepreneurship in sustainable tourism, Presov: College of International Business ISM Slovakia in Presov, Науковий вісник [Одеського національного економічного університету], (6-7), 223-226.
Suresh, J., Ramraj, R. (2012). Entrepreneurial ecosystem: Case study on the influence of environmental factors on entrepreneurial success. European Journal of Business and Management, 4(16), 95-101.
Tsai, T. H., Chang, H. T., Lin, Y. W., Yu, M. C., Lien, P. J., Yan, W. C., & Ho, W. L. (2018, July). Emerging social media and social networks analysis transforms the tourism industry: Living green smart tourism ecosystem. International conference on universal access in human-computer interaction (pp. 583-590). Springer, Cham.
Journal of Rural Research
Volume 12, Issue 4
March 2022
Pages 700-715

Files

History

  • Receive Date: 03 November 2020
  • Revise Date: 22 December 2020
  • Accept Date: 11 March 2021

Share

How to cite

Statistics