The Impact of Tourism on the Economy of Roadside Villages (Case Study: Gorab Village and Zanganeh City, Malayer Township)

Document Type : Research Paper

Author

Assistant Professor, Department of Geography, Payam-e-Noor University, Tehran, Iran.

Abstract

Today, the tourism industry is considered one of the fastest-growing economic sectors and one of the most suitable tools for the regeneration and revival of rural areas to achieve sustainable de-velopment. In this regard, because of their location, Roadside villages offer tourism services and sell souvenirs and agricultural and horticultural products to travelers and tourists, which plays a key role in their economic development. Based on this, the purpose of this research is to identify and analyze the role of tourism on the economy of Roadside villages in Zanganeh and Gorab, which are located next to the Arak-Malayer highway. The research method is descriptive and an-alytical. The statistical population is the residents of Gorab and Zanganeh, 266 households were selected as a sample using the Cochran formula. The rural tourism economy includes five compo-nents: economic reconstruction, economic sustainability, agricultural tourism, non-agricultural tourism and local community participation. Data analysis was done using SPSS and Smart PLS software. The results indicate that providing services to tourists and wayfarers has a significant effect on the tourism economy of these settlements. Also, by analyzing the R2 criterion, the highest impact of services to tourists on economic reconstruction with a value of 0/385 and the lowest impact on the participation of the local community with a value of 0/241 was obtained. In order to develop the tourism economy of Roadside villages, it is necessary to use the capacities and provide infrastructure and comfort facilities and eco-tourist accommodations in accordance with the environmental characteristics.

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