بررسی آثار کیفیت محیطی بر رضایتمندی و وفاداری در گردشگری روستایی (موردمطالعه: شهرستان ایذه)

نوع مقاله : مقاله برگرفته از پایان نامه

نویسندگان

1 دانشیار، گروه جغرافیا، دانشکده اقتصاد، مدیریت و علوم اجتماعی، دانشگاه شیراز، شیراز، ایران.

2 استادیار، گروه جغرافیا، دانشکده اقتصاد، مدیریت و علوم اجتماعی، دانشگاه شیراز، شیراز، ایران.

3 دانشجوی کارشناسی ارشد، گروه جغرافیا، دانشکده اقتصاد، مدیریت و علوم اجتماعی، دانشگاه شیراز، شیراز، ایران.

چکیده

از مؤلفه‌های مهم و تأثیرگذار در برنامه‌ریزی و توسعه گردشگری در نواحی روستایی توجه به کیفیت محیطی این نواحی است که نقش مؤثری در رضایتمندی و به‌تبع آن وفاداری گردشگران ایفا می‌نماید. در این پژوهش به‌منظور برنامه‌ریزی برای گردشگری، به بررسی و شناخت وضعیت کیفیت محیطی مقصدهای گردشگری روستایی و تبیین مهم‌ترین عوامل کیفیت محیطی تأثیرگذار بر رضایتمندی و وفاداری گردشگران پرداخته شده است. روش‌ انجام پژوهش توصیفی تحلیلی مبتنی بر روش پیمایشی و اسنادی است. جامعه آماری این پژوهش ازلحاظ مکانی روستاهای گردشگری واقع در شهرستان ایذه و به لحاظ جامعه موردتحقیق شامل گردشگرانی است که از روستاهای نمونه (9 روستا) بازدید داشته‌اند. تعداد گردشگر نمونه با استفاده از روش کوکران (جامعه نامعلوم) 450 نفر تعیین و برای هر روستا 50 نفر در نظر گرفته شده است. جمع‌آوری داده‌ها و اطلاعات موردنیاز بر اساس روش اسنادی و روش میدانی (پرسش‌نامه) است. به‌منظور تجزیه‌وتحلیل داده‌ها در راستای دستیابی به اهداف پژوهش از روش‌های آمار توصیفی و استنباطی استفاده شده است. نتایج پژوهش نشان داد وضعیت کیفیت محیطی نواحی روستایی، رضایتمندی و وفاداری گردشگران بالاتر از حد متوسط قرار دارد و در بین شاخص‌های کیفیت محیطی در پژوهش، شاخص کیفیت پویایی محیط بیشترین تأثیر را بر رضایتمندی و وفاداری گردشگران داشته است.

کلیدواژه‌ها

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