تحلیل عوامل مؤثر بر تمایل گردشگران به سفرهای روستایی تور محور موردمطالعه: گردشگران روستایی شهرستان مراغه

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار گروه مدیریت و توسعه کشاورزی پردیس کشاورزی و منابع طبیعی دانشگاه تهران، تهران، ایران

2 دانش ‏آموخته کارشناسی ارشد توسعه روستایی-پردیس کشاورزی و منابع طبیعی دانشگاه تهران، تهران، ایران

چکیده

گردشگری مقوله پیچیده‏ای است که در ساختار خود اجزاء مختلفی را در برمی‌گیرد. یکی از این اجزاء تور گردانی است که به دلیل ارتباط با مراکز اقامتی، رستوران‌ها، حمل‏ونقل و همچنین برخورداری از تجارب و آشنایی بیشتر با مقاصد گردشگری، می‌تواند در توسعه صنعت گردشگری نقش مهمی ایفا کند. لذا تحقیق حاضر باهدف شناسایی عوامل مؤثر بر تمایل گردشگران برای مسافرت به مقاصد گردشگری روستایی از طریق تور در شهرستان مراغه انجام گردید. داده‏های این مطالعه به‏صورت پیمایشی و از طریق پرسشنامه گردآوری شد. جامعه آماری این مطالعه شامل گردشگرانی بود که در سال 1395 به روستاهای دارای ظرفیت بالای گردشگری شهرستان مراغه مسافرت کرده بودند. ازاین‌بین 200 نفر با استفاده از روش نمونه‏گیری در دسترس انتخاب‌ گردید. نتایج آزمون تحلیل عاملی اکتشافی نشان داد که تمایل افراد به سفرهای روستایی تورمحور، به ترتیب تحت تأثیر عوامل «فضای ایمن خانوادگی و تغذیه مناسب»، «سرگرمی و امنیت خاطر در طول سفر»، «نظم و برنامه سفر شفاف و مناسب»، «وسیله نقلیه مناسب و حضور به‏موقع آن»، «مشوق‌ها و امتیازات آژانس»، «فضای تجرد» است و این شش عامل درمجموع 17/65 درصد واریانس تمایل به سفر روستایی تورمحور را تبیین نمود.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Analysis of the Factors Affecting the Willingness of Tourists for Tour-based Rural Trips: A Case Study of Rural Tourists in Maragheh County

نویسندگان [English]

  • hojjat varmazyari 1
  • Mohsen Babaii 2
  • Babak Imani 2
1 Assistant Professor of agricultural development, Department of Agriculture Management and Development, Faculty of Agricultural Economics and Development, University of Tehran, Tehran, Iran
2 Msc. in Rural Development, Department of Agriculture Management and Development, Faculty of Agricultural Economics and Development, University of Tehran, Tehran, Iran
چکیده [English]

The tourism industry is a complex issue which encompasses various components. Tour operating is one of these components which can play an important role in the development of tourism industry because of its connection with residential centers, restaurants, transportation as well as experiences and learnings on tourism destinations. This research aimed to identify the factors affecting the willingness of tourists for tour-based rural trips in Maragheh county. In this study, the data were collected using a questionnaire. The statistical population of the study included the tourists that had traveled to the villages with a high tourism capacity in Maragheh county in 2016. Of these, 200 people were selected using a convenience sampling method. The results of the exploratory factor analysis indicated that people's willingness for tour-centered rural trips is influenced by certain factors sequenced in terms of importance as follows: " a safe environment for family and proper nutrition", "entertainment and security during the trip", "discipline and explicit and appropriate travel plans", "appropriate vehicles and their on-time service", "incentives and privileges of the agency", "an environment for the unmarried”. These six factors explained 65.17% of the variance of willingness of tourists for tour-centered rural trips.

کلیدواژه‌ها [English]

  • Rural Tourism
  • Tour operation
  • Maragheh
  • factor analysis
  • Tourist safety and security

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پژوهش های روستائی
دوره 9، شماره 2
شهریور 1397
صفحه 236-249

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سابقه مقاله

  • تاریخ دریافت: 05 اسفند 1395
  • تاریخ بازنگری: 24 مرداد 1396
  • تاریخ پذیرش: 19 مهر 1396

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