عوامل مؤثر بر توسعه گردشگری تجربه محور در مناطق عشایری (موردمطالعه: عشایر قشقایی)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد، گروه جغرافیا و برنامه ریزی روستایی، دانشکده علوم انسانی، دانشگاه تربیت مدرس، تهران، ایران.

2 دانش آموخته کارشناسی ارشد، گروه موزه و گردشگری، دانشکده پژوهش های عالی هنر و کارآفرینی، دانشگاه هنر اصفهان، اصفهان، ایران.

3 دانشجوی دکتری، گروه مدیریت گردشگردی، دانشکده علوم گردشگری، دانشگاه علم و فرهنگ، تهران، ایران.

چکیده

پژوهش حاضر به دنبال تحلیل عوامل مؤثر بر توسعه گردشگری تجربه محور در مناطق عشایری قشقایی است. جامعه‌ آماری تحقیق شامل گردشگران داخلی و خارجی که در بازه زمانی فروردین‌ماه تا تیرماه 97 از مناطق موردمطالعه بازدید داشته‌اند، به کمک جدول مورگان، حجم 400 نمونه‌ای انتخاب شد که 384 پرسشنامه صحیح از آن استخراج شد. این پژوهش دارای هدف کاربردی است، و از روش توصیفی - تحلیلی و از ابزار مصاحبه باز و پرسشنامه محقق ساخته در آن  استفاده شد که روایی ‌ نیز توسط 15 نفر از کارشناسان مربوطه (استادان دانشگاه و فعالان صنعت) تائید شد. تجزیه‌وتحلیل داده‌ها به روش مدل‌سازی معادلات ساختاری (SEM) با رویکرد روش حداقل مربعات زوجی (PLS) و به کمک نرم‌افزار SMART PLS انجام‌شده است. پژوهش حاضر در قالب مدل محقق ساخته تأثیر عوامل ملموس فرهنگی، ناملموس فرهنگی، کیفیت ادراک‌شده و ادراک حس مکان بر تجربه ادراک‌شده‌ گردشگران عشایری را مورد واکاوی قرار داده است . برای استنباط‌ علمی با استفاده از تحلیل عامل تأییدی در قالب مدل‌سازی معادلات ساختاری، میزان تبیین واریانس و ضریب تأثیر عامل‌های مستقل به کار گرفته شد. نتایج پژوهش حاکی از رابطه معناداری مثبت هر چهار مؤلفه مذکور بر تجربه ادراک‌شده گردشگران است و همچنین ضریب اثر مؤلفه‌های ملموس فرهنگی (33/0)، ادراک حس مکان (29/0)، ناملموس فرهنگی (08/0) و کیفیت ادراک‌شده (07/0) هستند و هم‌چنین میزان تبیین واریانس عوامل ذکرشده بر تجربه ادراک‌شده برابر 34 % محاسبه شده است.

کلیدواژه‌ها


عنوان مقاله [English]

The Influential Factors in Experience-Based Tourism in Nomadic Areas (Case Study: Qashqai Tribes)

نویسندگان [English]

  • Abdoreza Rokneddin Eftekari 1
  • Leila Imani Taeibi 2
  • Majid Farhadi Uonaki 3
1 Professor, Department of Geography and Rural Planning, Faculty of Humanities, University of Tarbiat Modares, Tehran, Iran.
2 MSc., Department of Museum and Tourism, Faculty of Research Excellence in Art and Entrepreneurship, Art University of Isfahan, Isfahan, Iran.
3 PhD Student, Department of Tourism Management, Faculty of Tourism Science, University of Science and culture, Tehran, Iran.
چکیده [English]

This study aims to analyze the factors affecting experience-based tourism in nomadic areas (case study: Qashqai tribes). The population of the study includes domestic and foreign tourists that visited the study areas between March and July 2018. Using the Morgan table, a sample size of 400 was selected from which 384 correct questionnaires were extracted. This applied study was done by descriptive-analytical method using open interview and a researcher-made questionnaire. The validity of the tools was confirmed by 15 experts (academics and industry practitioners). The impact of tangible cultural and intangible cultural factors, perceived quality, and perceived sense of the place on the perceived experience of the nomadic tourists was analyzed. The variance analysis and the influential coefficient of independent factors were used for scientific inferences using the confirmatory factor analysis in the form of structural equation modeling (SEM) in the PLS environment. The results showed that the cultural tangible factor with influx coefficient of 0.33 and the factor of perception of the sense of place with influx coefficient of 0.29 were the most influential factors on the perceived experience of the tourists visiting nomadic areas. Furthermore, the variance analysis of the factors on the perceptual experience is equal to 34%.

کلیدواژه‌ها [English]

  • Experienced-based tourism
  • Perceived experience
  • Sense of Place
  • Nomadic tourism
  • Qashqai tribes
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