تحلیل عوامل موثر رقابت‌پذیری بر رشد و توسعه گردشگری در نواحی مقصد روستایی (موردمطالعه: دهستان دوهزار در شهرستان تنکابن)

نوع مقاله : مقاله برگرفته از پایان نامه

نویسندگان

1 کارشناسی ارشد، گروه مدیریت جهانگردی، دانشکده علوم انسانی و اجتماعی، دانشگاه مازندران، بابلسر، ایران.

2 دانشیار، گروه مدیریت جهانگردی، دانشکده علوم انسانی و اجتماعی، دانشگاه مازندران، بابلسر، ایران.

3 استادیار، گروه مدیریت جهانگردی، دانشکده علوم انسانی و اجتماعی، دانشگاه مازندران، بابلسر، ایران.

چکیده

گردشگری روستایی، یکی از انواع گردشگری است که نقش مهمی را در توسعه نواحی روستایی دارد. یکی از موضوعات مهم در گردشگری روستایی، رقابت‌پذیری مقاصد گردشگری است که برای افزایش توان بالقوه مقاصد بسیار مورد توجه قرار گرفته است. ازاین‌رو هدف مقاله حاضر ارزیابی عوامل مؤثر در رقابت‌پذیری گردشگری دهستان دوهزار و ارائه راهکار‌های مناسب برای آن است. روش پژوهش توصیفی- تحلیلی و از ابزار پرسش‌نامه برای جمع‌آوری داده‌‌ها استفاده شده که جامعه آماری پژوهش ساکنان دهستان دوهزار بودند که با استفاده از فرمول کوکران تعداد 384 نفر به عنوان نمونه آماری به شیوه نمونه‌گیری ساده در دسترس انتخاب شدند. برای تجزیه تحلیل داده‌ها از نرم افزار SPSS و PLS استفاده شد. نتایج نشان داد که ضریب اثر مولفه‌هایی نظیر حمایت از رشد و توسعه گردشگری (154/3)، مهمان‌نوازی و پذیرش گردشگری (050/3)، تحلیل رقابتی (567/4)، توسعه (774/5)، جایگاه (626/3)، مدیریت بازدیدکنندگان (055/4) در رشد و توسعه گردشگری دهستان دوهزار تاثیر بیشتری دارند و از بین متغیرهای رقابت‌پذیری فقط منابع و جاذبه‌های محوری در رشد و توسعه گردشگری دهستان دوهزار تاثیر دارد و متغیرهای دیگر از جمله عوامل پشتیبانی، مدیریت مقصد، خطی‌مشی، برنامه‌ریزی و توسعه مقصد، عوامل تقویت‌کننده حتی با نقش تعدیلگر حمایت جوامع محلی در رشد و توسعه گردشگری تاثیر ندارند.  

کلیدواژه‌ها


عنوان مقاله [English]

Analysis of Factors Affecting Competitiveness on Tourism Growth and Development in Rural Destination Areas (Case Study: Dohzar Country in Tonekabon Township)

نویسندگان [English]

  • Sudeh Fazeli Sani 1
  • Mehdi Ramezanzadeh Lasboyee 2
  • Mahmood Hasanpour 3
1 MSc., Department of Tourism Management, Faculty of Humanities and Social Sciences, University of Mazandaran, Babolsar, Iran.
2 Associate professor, Department of Tourism Management, Faculty of Humanity & Social Science, University of Mazandaran, Babolsar, Iran.
3 Assistant professor, Department of Tourism Management, Faculty of Humanity & Social Science, University of Mazandaran, Babolsar, Iran.
چکیده [English]

Rural tourism is one of the types of tourism that plays an important role in the development of the rural areas. One of the important issues in rural tourism is the competitiveness of tourism destinations, which has been given much attention to in order to increase the potential of the destinations. Therefore, the purpose of this article is to evaluate the effective factors in the competitiveness of tourism in Dohzar country and provide appropriate solutions for it. The research method is descriptive-analytical and a questionnaire was used to collect data. The statistical population of the study is the residents of Dohezar country who were randomly selected using the Cochran method as a statistical sample by simple sampling of 384 people. SPSS _ PLS software was used to analyze statistical and inferential data. The results show that the coefficient of effectiveness of components such as supporting the growth and development of tourism (3.154), hospitality and tourism reception (3.050), competitive analysis (4.566), development (5.774), location (3,626), and visitor management (4,055) have a greater impact on the growth and development of tourism in Dohezar country and among the variables of competitiveness, only Core resources & Attractors have an impact on the growth and development of tourism. And other variables such as Supporting factors, Destination management, Destination policy, Planning and Development, Amplifying determinants, even with the moderating role of supporting local communities, do not affect the growth and development of tourism.

کلیدواژه‌ها [English]

  • Rural tourism
  • Development of rural areas
  • The competitiveness of rural areas
  • Dohezar country
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