بررسی نقش گردشگری روستایی در توسعه اشتغال پایدار ساکنان در دوران پساکرونا با رویکرد سناریونگاری (موردمطالعه: شهرستان سرعین)

نوع مقاله : مقاله پژوهشی

نویسنده

استادیار، گروه مدیریت دولتی و گردشگری، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران.

چکیده

از دیرباز، اشتغال پایدار در روستاها یکی از اصلی‌ترین اهداف کشورها است. گردشگری روستایی به‌عنوان یکی از مهم‌ترین انواع گردشگری، نقش مهمی را ایفا می‌نماید. شیوع ویروس کرونا چالش‌های بسیار بزرگی را برای صنعت گردشگری به وجود آورد که تأثیرات و پیامدهای منفی آن، موجب گردید که کشورها به دنبال اتخاذ اقداماتی باشند. یکی از مهم‌ترین آن‌ها، سناریوپردازی است که هدف اصلی تحقیق حاضر نیز بررسی نقش گردشگری روستایی در توسعه اشتغال پایدار ساکنان در دوران پساکرونا با رویکرد سناریونگاری است. روش تحقیق، آمیخته است که با استفاده از رویکرد متوالی اکتشافی در دو فاز کیفی - کمّی انجام شد. روش‌های به‌کاررفته به ترتیب «تحلیل مضمون و برنامه‌ریزی سناریو» و جامعه آماری شامل خبرگان حوزه‌های مدیریت و برنامه‌ریزی روستایی، گردشگری روستایی، مدیریت دولتی، مددکاری اجتماعی، جامعه‌شناسی، جغرافیای روستایی است که با استفاده از نمونه‌گیری هدفمند، 13 نفر از آن‌ها مشارکت داشتند. مطابق با یافته‌ها در فاز اول که با استفاده از روش تحلیل مضمون انجام شده است، مضامین استخراج‌شده از مصاحبه‌های نیمه‌ساختاریافته در قالب 48 مضمون پایه، 14 مضمون سازمان‌دهنده و 4 مضمون فراگیر هستند که برای شناسایی پیشران‌ها به مرحله بعدی راه می‌یابند. مطابق با یافته‌های فاز کمّی، چهار سناریو شناسایی شدند که عبارت‌اند از: درهای باز اقتصادی؛ گردشگری خانه دوم؛ سپر دفاعی اقتصادی؛ انزوای اقتصادی و قفل اجباری. باتوجه‌به نتایج، گردشگری در مناطق روستایی، نه‌تنها باعث توسعه اشتغال پایدار می‌شود، بلکه تأثیر زیادی بر ساکنان، به‌ویژه بر ایجاد شغل و درآمد آن‌ها دارد. این مقوله منجر به تغییر عظیمی در تحرک نیروی کار در روستاها شده است و نه‌تنها انتخاب‌های شغلی را غنی و بزرگ کرده است، بلکه اشتغال روستایی را متنوع‌تر و پایدارتر کرده است.

کلیدواژه‌ها


عنوان مقاله [English]

Investigating the Role of Rural Tourism in the Development of Sustainable Employment of Residents in the Post-Corona Era with a Scenario Approach (Case Study: Sarein County)

نویسنده [English]

  • Javad Madani
Assistant Professor, Department of Public Administration and Tourism, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran.
چکیده [English]

Sustainable rural employment has always been one of the most substantial goals of countries. As an important type of tourism, rural tourism plays a vital role in this context. The COVID-19 pandemic led to many challenges for the tourism industry, and the subsequent negative consequences made countries take some effective measures for the period coming after the pandemic. Scenario writing is one of the measures taken in this case. Accordingly, the crucial purpose of the extant study was to examine the role of rural tourism in developing sustainable employment of residents during the post-corona era by using a scenario-planning approach. The mixed method was used in this research by employing an exploratory-sequential approach within two qualitative and quantitative phases. Thematic Analysis and Scenario Planning were used in the present paper. The statistical population of the study comprised of experts in rural management and planning, rural tourism, public administration, social work, sociology, and rural geography who were examined based on the purposive sampling method. According to findings of the first phase conducted using thematic analysis, the themes extracted from semi-structured interviews were classified into 48 basic, 14 organizing, and 4 global themes used to identify drivers in the next step. Following quantitative results, four scenarios were found, including Economic open doors, Second home tourism, Economic defense shield, Economic isolation and Lockdown. Therefore, rural tourism not only contributes to sustainable employment development but also affects residents, especially their job creation and income. Rural tourism has led to a considerable change in labor mobility in villages by enriching job choices and diversifying more sustainable rural employment. 

کلیدواژه‌ها [English]

  • Rural tourism
  • Sustainable employment
  • Post-corona era
  • Scenario writing
  • Sarein
AntonÃ‌n, V., & Stastna, M. (2020). Impact of the COVID-19 pandemic on rural tourism in Czechia Preliminary considerations. Current Issues in Tourism, m, 25(2), 187-19.
Bae, S.Y., & Chang, P. J. (2020).The effect of coronavirus disease-19 (COVID-19) risk perception on behavioural intention towards ‘untact’ tourism in South Korea during the first wave of the pandemic . Current Issues Tourism, 24(7), 1017-1035.
Bardone, E., Kaaristo, M. (2014). Staging sensescapes for rural experiences in Estonian farm tourism enterprises. In Rural Tourism: An International Perspective; Dashper, K., Ed.; (2014). Cambridge Scholars Publishing: Newcastle upon Tyne. UK: (pp. 98-114).
Batra, R. (2021). A thematic analysis to identify barriers, gaps, and challenges for the implementation of public-private-partnerships in housing. Habitat International, 118(2021), 102454. 
Bausch, T., Gartner, W. C., Ortanderl, F. (2020). How to Avoid a COVID-19 Research Paper Tsunami? A Tourism System Approach. Journal of Travel Research, 60(3), 467-485.
Bayat, N., Badri, S. A., & Rezvani, M. R. (2018). Comparative analysis of local residents’ perceptions of the impacts of tourism on rural areas: A case study of the villages in the basin of the Kolan river in Malayer County (Persian). Journal of Rural Research, 9(3), 478-495.
Bishop, P., Hines, A., & Collins, T. (2007). The current state of scenario development: An overview of techniques. Foresight, 9(1), 5-25.
Bradfield, R., Wright, G., Burt, G., Cairns, G., & Van Der Heijden, K. (2005). The origins and evolution of scenario techniques in long range business planning. Futures, 37(8), 795-812.
Buffa, F. (2015). Young tourists and sustainability. Profiles, attitudes, and implications for destination strategies. Sustainability, 7(10), 14042-14062. 
Cawley, M., & Gillmor, D.A. (2008). Integrated rural tourism: Concepts and practice. Annals of Tourism Research, 35(2), 316-337.
Chin, C., Thian, S., & Lo, M. (2017). Community's experiential knowledge on the development of rural tourism competitive advantage: A study on Kampung Semadang – Borneo Heights, Sarawak. Tourism Review, 72(2), 238-260. 
Dimitrovski, D. D., Todorović, A. T., & Valjarević, A. D. (2012). Rural Tourism and Regional Development: Case Study of Development of Rural Tourism in the Region of Gruţa, Serbia. Procedia Environmental Sciences, 14(2012), 288-297.
Dodds, R., Ali, A., & Galaski, K. (2018). Mobilising knowledge: Determining key elements for success and pitfalls in developing community-based tourism. Current Issues in Tourism, 21(13), 1547-1568. 
Fotiadis, A., Yeh, S. S., & Huan, T.C.T.C. (2016). Applying configural analysis to explaining rural-tourism success recipes. Journal of Business Research, 69(4), 1479-1483. 
Gabriel-Campos, E., Werner-Masters, K., Cordova-Buiza, F., & Paucar-Caceres, A. (2021). Community eco-tourism in rural Peru: Resilience and adaptive capacities to the Covid-19 pandemic and climate change. Journal of Hospitality and Tourism Management, 48(2021), 416-427.
Gössling, S., Scott, D., Hall, C. M. (2021). Pandemics, tourism and global change: A rapid assessment of COVID-19. Journal of Sustainable Tourism, 29(2021), 1-20.
Isaac, R. K., & Keijzer, J. (2021). Leisure travel intention following a period of Covid 19 crisis: A case study of the Dutch market. International Journal of Tourism Cities, 7, 583-601.
Kaptan Ayhan, C., Cengi̇z Tasli, T., Ozkok, F., & Tatli, H. (2020). Land use suitability analysis of rural tourism activities: Yenice, Turkey. Tourism Management, 76(2020), 1039490.
Lane, B., Kastenholz, E. (2013). Rural tourism: The evolution of practice and research approaches—Towards a new generation concept?. Journal of Sustainable Tourism, 23, 1133-1156.
Lee, T. H., & Jan, F. H. (2019). Can community-based tourism contribute to sustainable development? Evidence from residents' perceptions of the sustainability. Tourism Management, 70(2019), 368-380. 
Lopes, H. da. S., Remoaldo, P. C., Ribeiro, V., & Martín-Vide, J. (2021). Effects of the COVID-19 pandemic on tourist risk perceptions—the case study of Porto. Sustainability, 13 (11), 6399.
Mahmoodi Chenari, H., Rahimi Poursheikhani Nejad, M. A.,  Momeni Tarom Sari, Fa., Nasiri, F., & Jensi,  Z. (2021). Development of Sustainable Rural Employment by Creating Skills Houses Based on the Scenario Method (Case Study: Rural Areas of East Guilan). Journal of Rural Research, 12(1), 174-193. 
María López-Sanz, J., Penelas-Leguía, A., Gutiérrez-Rodríguez, P., & Cuesta-Valiño, P. (2021). Rural Tourism and the Sustainable Development Goals. A Study of the Variables That Most Influence the Behavior of the Tourist. Front Psychol, 23(12), 722973. 
Marques, C. P., Guedes, A., & Bento, R. (2021). Rural tourism recovery between two COVID-19 waves: the case of Portugal. Current Issues in Tourism, 25(6), 863-857.
Marzo-Navarro, M. (2017). Desarrollo del turismo rural integrado desde la perspectiva de los residentes: modelo propuesto. PASOS, 15(4), 841–859.
McBride, M. F., Lambert, K. F., Huff, E. S., Theoharides, K. A., Field, P., & Thompson, J. R. (2017). Increasing the effectiveness of participatory scenario development through codesign. Ecology and Society, 22(3), p.16. 
Mugauina, R., & Zhansagimova, A. (2021). Development of Rural Tourism after the Coronavirus Pandemic. Journal of Environmental Management and Tourism, 11(8), 2020-2021. 
Mueller, T., & Farrell, J. (2020). Impacts of the COVID-19 pandemic on rural America. Proceedings of the National Academy of Sciences, 118(1), 2019378118.
Mulder, N. (2020). The impact of the COVID-19 pandemic on the tourism sector in Latin America and the Caribbean, and options for a sustainable and resilient recovery. United Nations publication.
Mwesiumo, D., Halfdanarson, J., & Shlopak, M. (2022). Navigating the early stages of a large sustainability-oriented rural tourism development project: Lessons from Træna, Norway. Tourism Management, 89, 104456. 
Panzer-Krause, S. (2020). The lost rural idyll? Tourists’ attitudes towards sustainability and their influence on the production of rural space at a rural tourism hotspot in Northern Ireland. Journal of Rural Studies, 80, 235–243.
Panzer-Krause, S. (2022). Rural Tourism in and after the COVID-19 Era: “Revenge Travel” or Chance for a Degrowth-Oriented Restart? Cases from Ireland and Germany. Tourism and Hospitality, 3, 399–415. 
Paunovi´c, I., Jovanovi´c, V. (2017). Implementation of Sustainable Tourism in the German Alps: A Case Study. Sustainability, 9, 226.
Prabhakaran, S., Nair, V., & Ramachandran, S. (2014). Community Participation in Rural Tourism: Towards a Conceptual Framework. Social and Behavioral Sciences,14, 290-295. 
Peric, M., & Djurkin, J. (2014). Systems thinking and alternative business model for responsible tourist destination. Kybernetes, 43(3-4), 480-496. 
Purssell, E., & Gould, D. (2021). Undertaking qualitative reviews in nursing and education - A method of thematic analysis for students and clinicians. International Journal of Nursing Studies Advances, 3, 100036.
Rawat, S. (2020). Rural Tourism and Sustainable development in Darjeeling Hills, West Bengal: Case study of Lepchajagat. UGC Care Group I Listed Journal, 10 (5), 18-34.
Rezvani, M., & Bayat, N. (2013). Analyzing rural tourism in macro development plan with emphasize on five years Ntional development (Persian). Journal of Tourism and Planning Development, 3, 185-205.
Rodríguez, B., Molina, J., Pérez, F., & Caballero, R. (2012). Interactive design of personalised tourism routes. Tourism Management, 33(4), 926-940, 
Sharpley, R. (2007). Flagship attractions and sustainable rural tourism development: The case of the Alnwick Garden, England. Journal of Sustainable Tourism, 15(2), 125-143.
Sheikhi, D., & Pazoki, M. (2017). Assessing and Prioritizing the Factors Affecting Rural Tourism Marketing Using the Marketing Mix Model (A Case Study: Jozan District, Malayer Township). Journal of Rural Research, 8(3), 488-501.
Schutt, R. K. (2006). Investigating the social world: The process and practice of research (5th ed.). Thousand Oaks: Sage.
Statistical Yearbook of Ardabil Province. (2016). Statistics Center of Iran. 59/JRUR.2017.63478.
Štetić, S., Pavlović, S., & Stanić Jovanović, S. (2019). Sustainable Rural Tourism of Lower Danube Region in Serbia: Challenges and Realities. Sustainable Tourism: Breakthroughs in Research and Practice. 
Shafi, M., Liu, J., Jian, D., Rahman, I. U., & Chen. X. (2021). Impact of the COVID-19 pandemic on rural communities: a cross-sectional study in the Sichuan Province of China. BMJ Open, 11(8), e046745. 
Su, B. (2011). Rural tourism in China. Tourism Management, 32(6), 1438-1441.
Su, M., Wall, G., Wang, Y., & Jin, M. (2019). Livelihood sustainability in a rural tourism destination - Hetu town, Anhui Province, China. Tourism Management, 71 (2019), 272-281.
Tahlyan, D., Stathopoulos, A., & Maness, M. (2022). Disentangling social capital–Understanding the effect of bonding and bridging on urban activity participation. Transportation research interdisciplinary perspectives, 15(2), 100629.‏
Tort, N., & Puiggros, E. (2021). The Impact of COVID-19 on the Tourism Industry: The Case of MSMEs in Barcelona. IGI Global. 
UNWTO. (2020). Tourism and rural development (2020). https://www.unwto.org/world-tourism-day-2020/tourism-and-rural-development-technical-note, Accessed 20th Jul 2021.
Urueña, S. (2019). Understanding “plausibility”: a relational approach to the anticipatory heuristics of future scenarios. Futures, 111(2019), 15-25.
Vaishar, A., & Šťastná, M. (2020). Impact of the COVID-19 pandemic on rural tourism in Czechia Preliminary considerations. Current Issues in Tourism, 25(2),1-5.
Whelehan, D. F., Brown, D. J., Connelly, T. M., & Ridgway, P. F. (2021). Fatigued surgeons: A thematic analysis of the causes, effects and opportunities for fatigue mitigation in surgery. International Journal of Surgery, 35, 100382.
Williams, N. L., Nguyen, T. H. H., Del Chiappa, G., Fedeli, G., & Wassler, P. (2021). COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: A PMT segmentation analysis. Current. Issues in Tourism, 25, 475–489.
Woods, M. (2011). Rural (Key Ideas in Geography); Routledge. London, UK.
Ziari, K., Eyvazloo, D., Eyvazloo, M., & Rika, J. (2013). A Comparative Analysis of the Sense of Security in Urban and Rural Spaces Case study: Koohdasht County (Persian). Journal of Rural Research, 4(1): 137-164. (Persian).