تحلیل نقش تصویر مقصد ساکنان محلی و اثرات ادراک‌شده گردشگران در توسعه پایدار گردشگری

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار، گروه گردشگری، دانشکده گردشگری، دانشگاه سمنان، سمنان، ایران.

2 کارشناسی ارشد، گروه گردشگری، دانشکده گردشگری، دانشگاه سمنان، سمنان، ایران.

چکیده

هدف از پژوهش بررسی نقش تصویر مقصد و اثرات ادراک‌شده ساکنان محلی و گردشگران در توسعه گردشگری مناطق روستایی بابلسر است. پژوهش حاضر از لحاظ هدف کاربردی است و در دسته تحقیقات توصیفی همبستگی قرار دارد. جامعه آماری تحقیق شامل گردشگرانی است که حداقل یک‌بار به روستاهای بابلسر (کرفون، عربخیل، عزیزک) سفر کرده‌اند. نمونه آماری گردشگران شامل 265 نفر از گردشگران است که به روش نمونه‌گیری در دسترس انتخاب شده‌اند و نمونه آماری مردم محلی شامل 210 نفر از ساکنین روستاهای منطقه بابلسر هستند که به‌صورت نمونه‌گیری خوشه‌ای چندمرحله‌ای انتخاب شده‌اند. داده‌ها توسط پرسشنامه و به‌صورت 5 سطح لیکرت جمع‌آوری شده‌اند. داده‌ها با استفاده از نرم‌افزار SPSS و lisrel تحلیل شده‌اند. یافته‌های پژوهش نشان دادند که تصویر مقصد ساکنان محلی و گردشگران هم به‌طور مستقیم و هم به‌طور غیرمستقیم با میانجی اثرات ادراک‌شده اجتماعی - فرهنگی و محیطی بر توسعه گردشگری تأثیرگذار هستند. اما فقط تصویر مقصد گردشگران به‌طور غیرمستقیم با میانجی اثرات ادراک‌شده اقتصادی بر توسعه گردشگری تأثیرگذار هستند.

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